Brand Story

Chinese designer label WECOUTURE was founded by Demi Jiong and Derek Wongin 2008.

Graduated from School of Fashion and Art Design of Donghua University in 2003,With Demi Jiong and Derek Wong won their awards as China’s Top Ten Designers by CCTV in 2010. WECOUTURE won the best wedding dress award by the best wedding award ceremony 2015. WECOUTURE won the best Original design award by Hi-SPCD in 2016.Its unique hautecouture design, it has become a special brand among all the others.

COUTURE, BRIDAL and COCKTAIL is the three collections under WECOUTURE. The collections combine seductive charm with femininity fabric, three-dimensional silhouette and architectural drape. Translucent fabric and complicated structural design impact each other yet still keep harmony.Precious handmade embroidery is always the symbol of the brand. Order fabric from top tier suppliers in Europe and by using those fabric, WECOUTURE creates perfect visual experience to customers and make them stirred. ”We hope each lady can find beauty and confidence in our collection”. This is the original desire of the two designers.Clean yet elegant design style is favored by female celebrities such as Li Bing Bing，Lin Chi-ling，Sammi Cheng, Yang Mi, Tiffany Tang , Crystal Liu , Angelababy,，Jolin Tsai etc. All of them have become WECOUTURE fan and wear it to attend activities, parties and magazine cover shootings. WECOUTURE has also cooperated with many top fashion magazines, including BAZAAR，VOGUE and ELLE etc.WECOUTURE is a favored by women who pursue personal style and beauty.